Job Description
The successful applicant will be responsible for the dealership's marketing plan, ie: events, promotions, social media along with weekly management meetings. They will also manage the incoming donation and event requests.
Manage paid advertising - general/local/print/radio such as radio aids, online digital magazines such as Cycletrader ads/red hot email content.
Social Media (organic page management) Customer Service: monitor comments and sentiment - responds to customers, proactively address issues. General content: Product content, Event content and promotional content.
Lead Management: Monitor departmental lead submissions (not vehicle sales): Chase managers to ensure follow up.
Text management: Other content as time allows: event reminders & text messages.
Direct Mail: Program maintenance, program utilization and integration with other channels of marketing (tracking performance, ROI)
We love the open road at Mother Road Harley-Davidson®, and we are excited to help you experience the fun and adventure that a quality Harley-Davidson® motorcycle can bring into your life! We are proud to serve the Kingman area, offering the best in new and pre-owned motorcycles. Our friendly and knowledgeable sales, financing, service, and parts departments are ready to offer outstanding service at every point, from assisting while you're making your choice to ongoing maintenance and customization. At Mother Road Harley-Davidson®, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations.
We love what we do here at Route 66 Motorsports/Mother Road Harley-Davidson®. Why? Because we know that nothing compares to the feeling that comes from chasing down the horizon in the wide-open air, and we want everyone to experience it!
Once known as "Kingman Cycle," we took on our current identity (and location) in 2002, upon being purchased by present-owner John Morotti. Managed by Ben Fiorino, our dealership has since earned seven Bronze Bar & Shield awards, one Silver Bar & Shield award, a Top Service Excellence award, and even the 2011 Platinum Award, an honor only given to the top six dealerships in the country! Once you walk through our doors, you'll know why... we have a friendly atmosphere as distinctive as the "potato, potato" rumble of a Harley-Davison® motorcycle!