Harley-Davidson Motorcycle Sales Associate

  • House of Thunder Harley-Davidson
  • 16175 Condit Road, Morgan Hill, CA, USA
  • May 19, 2024
Full time Sales Associate

Job Description

Summary Description

Provide prompt, dependable, high-quality vehicle sales to customers by using current proactive feature benefit sales techniques.

Key Result Areas

  • Motorcycle Sales
  • Customer Service

Major Duties and Responsibilities

1)  Motorcycle Sales

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer advantages of products over competing brands.
  • Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
  • Cross-sell additional parts, accessories, F&I products, Warranties & service contracts, etc. with all new and used vehicles.
  • Maintain profit margin objective for all vehicle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
  • Introduce new customers to the service, parts, general merchandise, and F&I departments and their personnel.

2)   Customer Service

  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Conduct a road test and pre-delivery inspection prior to delivery to the customer.
  • Ensure the delivery to the customer is an “EVENT” which endears the customer to the dealership.
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
  • Attend training sessions to keep current with sales techniques and sales department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3)   Other Duties as assigned



  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas on a regular basis.
  • Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.


Qualifications & Job Requirements

  • Current Valid M1 (motorcycle endorsement) and a clean driving record REQUIRED.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated “closing skills”.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires the ability to balance and push an 850 lb. motorcycle.
  • Spend the majority of the day on your feet.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles. 


Compensation for this role includes a base wage + commission. We also offer healthcare (medical, dental, vision, life insurance), AFLAC,  and a great employee discount on merchandise!