Motorcycle Sales Associate (Fit Specialist) - Harley-Davidson of Rochester

  • New England Motorcycle Group
  • Rochester, NH, USA
  • Nov 13, 2023
Full time Sales Associate Fit Specialist

Job Description

Summary Description

Provide a prompt, dependable, high quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.


Key Results Areas

  • Sales Department Operations
  • Customer Service

Major Duties and Responsibilities

1.  Sales Department Operations

  • Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
  • Take customers on test rides (Demo Rides).
  • Solicit all necessary information from the customers for steps 1 – 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
  • Present the features & benefits of the dealership.
  • Show each customer advantages of our store versus other competitors.
  • Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
  • Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails  per month defined by the pay plan.
  • Introduce customers to the Assistant Sales Manager (ASM).
  • Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2.  Customer Service

  • Ensure the In dealership experience is a positive one.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Conduct pre-delivery inspection prior to delivery to customer.
  • Handle the motorcycle delivery process to customers.  Ensure that they understand the fit and function of the motorcycle they purchase.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Alert the ASM or the Sales Manager to handle customer complaints or concerns.
  • Attend training sessions to keep current with sales techniques and sales department issues.


3.  Other Duties

  • As Assigned

Supervisory Responsibilities

  • None


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Continually learn more about the products and services that the dealership sells.  Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements:

  • Bachelor’s Degree preferred, not required
  • Passion for Harley-Davidson Motorcycles.
  • Must have a current motorcycle license or have the desire to get one.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills.
  • Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Requires the ability to balance and push an 900 lb. motorcycle.
  • Required to spend the majority of the day on your feet.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.