Vehicle Sales Associate

  • St. Paul Harley-Davidson
  • St Paul, MN, USA
  • Aug 31, 2023
Full time Sales Associate

Job Description

Job Objective: Provide prompt, dependable, high quality vehicle sales to customers by using current proactive techniques
* Driver’s License (DL) 
* State Vehicle Sales License 
* Read and comprehend instructions and information
* Strong communication skills
* Ability to meet company’s production and quality standards
* Devote himself/herself to insuring customer satisfaction
* Inquire about management, production, and quality requirements established by the company
* Develop and maintain effective listening skills
* Understand and follow company rules, policies and expectations
* Establish personal performance goals consistent with company standards of productivity and devise a strategy to meet goals
* Understand terminology of business and remain current with technology changes in products and service
* Know and comprehend federal, state, and local requirements which govern the company’s business
* Attend company meetings as required
* Participate in performance management
* Uphold company’s non-disclosure and confidentiality policies and agreements
* Follow lawful directions from supervisors
* Interact well with others and positively influence employee morale
* Work evening, weekend, and holiday work hours as required
* Maintain professional personal appearance
* Coordinate with sales manager to set and meet new,used sales quotas. Meet profit margin goals for vehicle sales
* Introduce customers to all departments of dealership
* Utilize floor time effectively in meeting customers’ needs and soliciting sales
* Complete all paperwork thoroughly and expeditiously using learned procedures established by dealership
* Increase customers’ awareness of features and benefits on all products
* Follow policies and procedures concerning customers’ needs, wants, and ability to buy and abstain from offering pre-qualifying situations
* Remain honest and fair in all business dealings
* Pursue and build prospects via entering names in CONNECT/CRM System for future contact to promote customer satisfaction offering additional sales
* Demonstrate advantages of products over competing brands to each customer
* Cross-sell accessories, additional parts, F&I products, service contracts, warranties, etc., with all new and used vehicle sales
* Handle customer complaints sensibly displaying empathy and constructive attitude to satisfy customers and retain loyalty
* Ensure customers receive consistent treatment by strictly following documented procedures and outlined sales process
* Follow pre-delivery procedure involving moving motorcycle to service area, inspection, and performing road test
* Utilize delivery of any new or used vehicle to create experience establishing customer loyalty to dealership
* Apply consistent quotation process for purchases, trade-ins, and vehicle sales
* Attend pertinent training to stay current with sales department concerns and techniques