Longhorn Harley-Davidson® opened in its original location in 1996. As a new dealership, we started with a handful of used Harley® motorcycles, a few racks of MotorClothes®, a few parts, and a small service department. After a couple of years of selling used Harley®'s, we finally received our first shipment of new Harley® motorcycles and we haven't looked back since.
Longhorn Harley-Davidson® was purchased by Alfred and Maritia Keeling in July 2005. The Keeling's were longtime Harley® enthusiasts that had dreamed of someday owning their own dealership. They believed that if they provided the best service to customers that the dealership would grow beyond what anybody had thought possible.
Two years after Alfred and Maritia Keeling purchased Longhorn Harley-Davidson®, the dealership moved to its new 50,000 sq ft location just down the street. While the building had changed, the attitude and service remain the same.
Alfred and Maritia Keeling's daughter, Caroline Calhoon, along with their son-in-law, Chris Calhoon, enthusiastically took over active ownership in 2014 and are now the familiar faces in the dealership. They have two children and juggle parenting with work just like anyone else.
We invite you to stop by anytime and find out why we have been a year over year award-winning Harley-Davidson® Dealer in Dallas Fort Worth since 2007 and named one of the Top 10 Destinations by Ride Texas Magazine. In 2023, our Service Department received the 2022 Gold Premier Service Award! We take pride in our repeat and referral business and look forward to welcoming you to our family.