Teddy Morse's Daytona Harley-Davidson

The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father.  Over 75 years later, Ed's grandson, Chairman/CEO Teddy Morse, continues to build on the legacy and family tradition of his grandfather Ed and his dad, Ted Morse.  Under Teddy's leadership the Ed Morse Automotive Group continues to be one of the nation's most respected automotive dealer groups. It’s easy for companies to make claims about being the “best of the best" in their industry; however, it is much harder to earn the industry awards and official proclamations that certify achievement at the highest level. Here are just a few of the proclamations that Teddy and the Ed Morse Automotive Group have received and why we really are among the best of the best.

  • "Dealer of the Year" ~ Automotive News
  • "Quality Dealer" ~ Time Magazine
  • "Cadillac Dealer of the Year" ~ (multiple recipient)
  • "Honda President's Award" ~ (multiple recipient)
  • "Mazda President's Council" ~ (multiple recipient)
  • Toyota Chairman's Council" ~ (multiple recipient)
  • "Jack Smith Leadership Award" ~ General Motors (multiple recipient)
  • "South Florida's Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics

Excellence is pursued and attained under Teddy's leadership along with the efforts and energy of over 1,600 employees.